B2B Branding: Why B2B branding investment is important?
Why is branding strategy critical to the B2B industry?
If you are thinking of building a new brand or planning on growing your branding, this Playbook is for you.
What is Sales Enablement? Best practices for sales
When understanding Sales Enablement and developing a successful sales strategy, you might have a few questions.
Branding 2020 - Are you watching your footing?
For brands In 2020, social distancing makes for creative communication, and you might want to watch where you step.
The New Digital Era makes it easy to travel. But it’s even easier for travel sites to get you to do it.
In 2019 more people are packing their bags, stamping their passports and curing their case of fomo(“fear of missing out”). In other words, the travel industry has been busier than ever and as of February 2019, it was the second-fastest growing sector in the world, ahead of healthcare, information technology and financial services.
The Brand Evolution of Yahoo, a Search History
Welcome to the ‘new’ Yahoo. The internet icon Yahoo has changed its distinctive logo for the first time in nearly two decades. Yahoo experimented early on with the look of its logo shortly after the company was founded back in 1995, but it has largely remained the same for years.
Diet Coke: Less Calories and Less Branding
Last year Diet Coke had a brand overhaul when they broke away from their traditional branding and simplified the brand assets in hopes of attracting a younger consumer base. Along with the brand overhaul came a series of promotional TV spots letting millennials know that it’s now cool to drink Diet Coke.