Streamlining Your B2B Marketing Efforts with Automation
By automating marketing efforts B2B marketers can save time and resources, improve efficiency, and generate more leads.
Knowing Your Target Audience: Creating Customer Personas
Customer personas are a valuable tool for any B2B business, by understanding your target audience, you can create custom experiences.
Laser-Focused Marketing: The Power of Account-Based Marketing (ABM)
By understanding ABM you’ll be able to better engage prospects using customized, multi-channel programs designed to drive specific outcomes
Product Marketing Strategies For 2023
2023 is set to be an interesting year in marketing as trends shift to accommodate new technology and buyer behavior. These trends are likely to impact your marketing in the new year.
B2B Sales Collateral That Product Marketers Need
Sales collateral provides essential information to prospects to help them consider and decide. Product marketers should understand how the sales team utilizes sales collateral in each sales funnel.
Understanding the B2B Sales Funnel
B2B is about closing deals and guiding buyers. But today's Sales Funnel is not what it used to be.
Branding 2020 - Crisis Marketing, a sign of the times
As we move forward into the New Year, just about every industry is making a pivot in changing the way they do business.
The Sound of Sensory Marketing
We’ve all known about subliminal messaging and secret messages when it comes to advertising. This technique used in marketing and other media has been used for years in order to influence consumer spending, usually without the consumer even being aware of what the messenger is doing.