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Marketing
Understanding the B2B Sales Funnel

B2B is about closing deals and guiding buyers. But today's Sales Funnel is not what it used to be.

Marketing
Branding 2020 - Crisis Marketing, a sign of the times

As we move forward into the New Year, just about every industry is making a pivot in changing the way they do business.

Marketing
The Sound of Sensory Marketing

We’ve all known about subliminal messaging and secret messages when it comes to advertising. This technique used in marketing and other media has been used for years in order to influence consumer spending, usually without the consumer even being aware of what the messenger is doing.