Optimize every brand touchpoint
Build loyalty with form and function. Make your brand stand out and shine through. Engage your audience in every corner.
With a dynamic identity system, your brand can shine in every touchpoint and deepen your customer relationships.How we build it ›
We deliver a full suite of communication materials, created for scale and designed to bring your brand center stage.How we develop them ›
Best-in-class solutions trusted by
“From day one, Tacpoint helped us shape the MVP, get it to market and consistently going above and beyond...those guys don’t sleep.”
Keith Savitz | Senior VP, Business Development, Returnalyze
From blueprint to storyboard, we help enterprises uncover smarter ways to tell stories and improve brand performance.
- Brand strategy
- Marketing strategy
Build for growth
We know things change, so we deliver solutions that adapt and grow with your enterprise.
- Brand collateral
- Brand guidelines
- Design system
Transforming brand experience
Creating a brand experience for the digital age – vibrant, fun, and bold from the first interaction
Frequently asked questions
“Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.”
Michael Bieruit | Pentagram
My brand already has a logo and color palettes. What else is there to develop?
Branding helps to give people reason to choose your product or services over your competitors’. It goes beyond logos and colors as those are mere visual symbols of who the brand is. Effective branding will need to encourage interactions and engagement so people can have a relationship with the brand.
Why are emotions crucial for a brand?
Consumers, or users, are real people with real-world problems to solve, and a brand’s growth relies on engagement with people. For any brand, that means it’s not enough to simply communicate who you are and what you do; what’s more important is to align yourself with people’s needs and desires, so that your brand becomes the preferred solution.
Why should I consider creating a design system since I already have brand guidelines?
Brand guidelines help to standardize overall brand-level communications, whereas a design system works to streamline how individual brand collateral and your product are produced. Taking a mobile app as an example, brand guidelines may define logo and typographical treatment, and a design system could make sure that the implementation of interactive patterns and user interface components are consistent throughout the app.
When do I need a brand revamp or a rebrand?
Generally one would consider a brand revamp or even a rebrand when something happens on the business side that has a significant impact on how the brand may be perceived. Considering how infrequently that happens, it is a good idea to keep the brand fresh: while developing the brand based on the branding guidelines, allow it to “break” the rules every now and then in response to changes in society maybe - just like a real person.