Optimize every B2B brand touchpoint
We help to make your B2B brand identity stand out using proven strategies, world-class design, and a deep knowledge of what's possible.
Value proposition
Emotional impact
Digital interactions
Content
Shine everywhere.
Through responsive communication, a can-do attitude and our fierce devotion to deadlines, your brand is in very good hands.
How we build it ›
Grow within the guidelines.
Our brand experts can work wonders while staying on brand. It's all about interpreting the guidelines in a way that pushes brand expression for a truly memorable impression.
How we develop them ›Best-in-class solutions trusted by
Our capabilities
“From day one, Tacpoint helped us shape the MVP, get it to market and consistently going above and beyond...those guys don’t sleep.”
Keith Savitz | Senior VP, Business Development, Returnalyze
B2B Brand Strategy
- Brand development
- Messaging
- Identity system (visual identity, verbal identity)
- Collateral
- Brand style guide
B2B Enterprise Brand Content
- Sales deck / pitch deck
- One pager / tear sheet
- Social media post
- Illustration
- Motion graphics
Transforming brand experience
Creating a brand experience for the digital age – vibrant, fun, and bold from the first interaction
Industries we work with
At Tacpoint, we offer a complete end-to-end service to guarantee the highest level of quality in your finished product. It's an approach that's supercharged businesses for over 20 years.
Fintech
- Digital Payment
- Blockchain and Cryptocurrency
- Insurance
- Lending
Healthcare
- Biotech software
- EHR Software
- Pharmacy software
- Telehealth
- Analytic system
Startups
- Corporate startups
- Scalable startups
- High potential startups
Enterprise SaaS
- Content Management System (CMS)
- Supply Chain Management (SCM)
- Enterprise Asset Management (EAM)
- Project Management
- Enterprise Resource Planning (ERP)
Frequently asked questions
My brand already has a logo and color palettes. What else is there to develop?
Branding helps to give people reason to choose your product or services over your competitors’. It goes beyond logos and colors as those are mere visual symbols of who the brand is. Effective branding will need to encourage interactions and engagement so people can have a relationship with the brand.
Why are emotions crucial for a brand?
Consumers, or users, are real people with real-world problems to solve, and a brand’s growth relies on engagement with people. For any brand, that means it’s not enough to simply communicate who you are and what you do; what’s more important is to align yourself with people’s needs and desires, so that your brand becomes the preferred solution.
Why should I consider creating a design system since I already have brand guidelines?
Brand guidelines help to standardize overall brand-level communications, whereas a design system works to streamline how individual brand collateral and your product are produced. Taking a mobile app as an example, brand guidelines may define logo and typographical treatment, and a design system could make sure that the implementation of interactive patterns and user interface components are consistent throughout the app.
When do I need a brand revamp or a rebrand?
Generally one would consider a brand revamp or even a rebrand when something happens on the business side that has a significant impact on how the brand may be perceived. Considering how infrequently that happens, it is a good idea to keep the brand fresh: while developing the brand based on the branding guidelines, allow it to “break” the rules every now and then in response to changes in society maybe - just like a real person.
Resources to build better brands
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Our in-house experts are standing by. What do you have in mind?
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650.918.0827
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