Is product marketing an art or a science? If it’s done properly to meet the demands of 2023 consumers, you’ll find that it’s both. Marketing trends come and go as brands learn to leverage new tech. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practices. With new technologies and consumer behaviors, 2023 is set to be an interesting year in marketing. Below are some marketing trends and strategies that might help to give you an edge over your competition or at the very least it might be a good idea to keep an eye out.

Video-based content

Video-based content is becoming a key focus area in social media marketing because it can capture a viewer’s attention for a longer amount of time compared to static posts. From TikToks to Instagram reels, marketers are using bite-sized videos to drive engagement and increase brand awareness.

User-generated content

User-generated content is the new word-of-mouth. This type of content is original and brand-specific, created by consumers rather than brands. Unboxing videos, makeup reviews, branded hashtags, and photo tags are all examples of how brands can take advantage of user-generated content.

Targeting solutions

Cookies play a role in target marketing by tracking a user's behavior across the web so marketers can deliver a customized experience. In order to remain relevant, brands are testing alternative targeting solutions to continue developing highly personalized content and ads.

User experience across devices

User experience, or UX, is more than just a popular buzzword. It refers to how a person feels when interacting with a system. Good UX design provides a positive experience that fulfills a user’s needs and keeps them loyal to the product or brand.

Your website (and/or app) is arguably your most valuable marketing asset, and a great UX can make all the difference when convincing top-of-funnel consumers to become customers. When designing your site, keep the layout simple, include easy-to-use navigation, and don’t overwhelm users with too much information on the main landing pages. You should also be optimizing your website for mobile, especially since more than half of users worldwide use their phones to browse the web.

At the core of your marketing strategy, you need to focus on building a deep understanding of your audience. This means using all the tools to create highly personalized experiences for each customer. If you're not sure where to start or maybe you just need a little support, we're here to help. As long as you stay focused on putting your audience first and using data to guide your decisions, you’ll have a smooth-sailing road next year.


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Product Marketing Strategies For 2023

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