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User Experience
What is Heuristic Evaluation? Part 1

Heuristic evaluation helps in identifying usability issues by employing a systematic approach to assess a user interface.

User Experience
Journey Mapping: A Holistic View of The Customer Experience

Journey mapping is a valuable tool and by understanding the customer's perspective, you can identify opportunities to improve your product.

User Experience
What you need to know about User Testing

User testing is a crucial part of the B2B SaaS product design process and by understanding the basics you'll create better user experiences

User Experience
The Buyer's Journey is not what it used to be

The buyer’s journey, it's not what it use to be. We are living in a different sales climate but with change comes discovery.

User Experience
Digital Transformation: Communicating Your Brand

What to keep in mind when considering a transforming your brand to be digital-first?

User Experience
What You Need to Know About User Testing Part 2

Analyzing user testing results, defining metrics, and answering frequently asked questions about user testing.

User Experience
What You Need to Know About User Testing Part 1

Explains what User Testing is, the types of User Testing, and how to get started.

User Experience
Journey Mapping: How to Create a Good One Part 3

Tips to enhance journey mapping and examples of customer journey mapping.

User Experience
Journey Mapping: How to Create a Good One Part 1

An introduction to what journey mapping is and how it can be used to improve customer experience.

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