The challenge
Create a new website for TransPerfect Life Sciences to elevate brand visibility and awareness, boost business development and growth, and cement a strong digital presence while laying the groundwork for the brand’s visual evolution.
Our approach
- Strategy first – Prioritizing research-driven strategies to guide the alignment of content and design, leading to engaging visual experiences
- Clear information hierarchy – Providing a logical and efficient system to modularize and organize content to improve presentation and maintenance
- Narrative through design – Leveraging visual and interactive elements inspired by editorial design to help communicate sometimes complex ideas
Outcome
An engaging web experience rich in brand personality.
Diverse brand expressions
Drawing from the overarching TransPerfect brand, we amplified visual expressions specific to Life Sciences, accentuating its inclusiveness, potency, and distinctiveness.
Streamlined communication
We created a visual protocol characterized by clear hierarchies, facilitating visitors in pinpointing pertinent information.
Learn more about how we do everything
Future-proof design
Beyond aesthetic refinements, we embedded a module-based system to aid in crafting engaging stories for future visitor interactions.
"Tacpoint provided a combination of genuine interest and care for our brand"
What we did
Strategy
- Stylescape
- Color scheme
- Navigation
- Usability
Design
Development
- Front-end development
- Content modules
- Custom animation
- Integration
Communication
What we did
Strategy
- Stylescape
- Color scheme
- Navigation
- Usability
Design
Development
- Front-end development
- Content modules
- Custom animation
- Integration