Challenge
SwingCash is a mobile app rewarding users for spending time at participating bars and restaurants. In the crowded market, it is essential for a digital-first brand to offer a holistic experience to engage and delight users.
Our approach
In addition to user research, our overall approach was rooted in branding strategies for true differentiation.
- Be bold – To help the brand stand out, we prepared to push everything really far.
- Stay true – A brand promise is to be taken seriously. We set out to create something that would still deliver that promise.
- Have fun – We aimed to design a visual experience that would not only cater to the preferences of the target audience but also communicate a sense a humor.
Solution highlights
Working with the SwingCash team, we designed a dynamic brand system that plays up the brand personality in all brand touchpoints.
A youthful identity
SwingCash’s new identity design centers on celebrating the vibrant nightlife in the city. A high-contrast and more vibrant color palette and light-hearted doodles are adopted to communicate the youthful and boundless energy of the target audience.
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a0ba9067a3ffe4288104_swingcash%20-%201.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a0c46610b93f5ee15891_swingcash%20-%202.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a1167a16c4c042e7ccec_sc-web-1.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a120329835c1abc1760f_sc-web-2.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a129baaddbdcc6fd7d26_sc-web-3.jpg)
Infused brand experience
From typography to illustration, subtle motifs of “money” and emojis are used throughout the app UI and brand collateral.
Learn more about how we do everything
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a156bd1f11b592def39d_sc-ui-1.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a1621a2b04bf737067e2_sc-ui-2.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a17269186ac9480e869c_sc-ui-3.jpg)
Crystal-clear communication
A clear hierarchy of data and visual elements is established to make sure that the more relevant information is accessible at a glance. Interactions within the app have also been streamlined to make sure while engaging the users, SwingCash itself stays out of the way of social gatherings.
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a1b066fad758845b958c_sc-ui-4.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a1c64ce70f3362284012_sc-poster-1.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/640a06d996646e0a1bb68ad9_cs-tshirt.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/640a0753afacbf06a0880937_sc-social.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/640a0772fa91612542c308af_sc-pins.jpg)
![](https://assets-global.website-files.com/6009d2de23c011ecef1fbe7a/6504a0515c7852dcf464ba1c_swingcash%20-%20end.jpg)
What we did
Strategy
Design
- Interaction design (UX) ›
- Interface design (UI) ›
- Wireframe
- Prototype
- Design system
Development
Brand ›
- Branding strategy
- Brand identity system ›
- Website / landing page
- Marketing collateral
- Style guide
Communication
- Illustration / motion graphics
- Newsletter
- Social media
What we did
Strategy
Design
- Interaction design (UX) ›
- Interface design (UI) ›
- Wireframe
- Prototype
- Design system
Development
Brand
- Branding strategy
- Brand identity system ›
- Website / landing page
- Marketing collateral
- Style guide
Communication
- Illustration / motion graphics
- Newsletter
- Social media