The challenge
Build an enterprise product experience for businesses(B2B) to simplify the creation and management of digital campaigns, with minimal partner onboarding and training efforts.
Our approach
- Keep it simple – Optimize information organization with clear hierarchy that improves internal and client-facing communication
- Intuitive interactions – Establish a collection of coherent interaction patterns that are easy to understand and learn
- Clear interface – Improve affordance of user interface to provide better direction for users to reduce reliance on additional training or support
Outcome
An end-to-end product experience that streamlines the management of comprehensive information
Rich information at a glance
We created a visual system with a clear hierarchy to allow users to quickly access information that’s relevant to their tasks at hand.
Visualize information
Inspired by mind maps, we designed a series of info tiles as part of the new interface elements that aim to transform descriptions into clear flow diagrams.
Empowering different types of users
On top of intuitive interaction patterns that help users get to where they need to be and accomplish their tasks, we built accessibility into the platform from the ground up to improve general usability.
“We often task Tacpoint to design innovative experiences ... able to push us on our own design thinking and innovation to move us forward.”
What we did
Strategy
- Product strategy
- User research
- Journey mapping
- Usability
- Accessibility
Design
- Interaction design (UX) ›
- Interface design (UI) ›
- Wireframe
- Prototype
- Design system
Development
- Architecture
- Front-end & back-end development
- Custom APIs / integration
- Security
Communication
What we did
Strategy
- Product strategy
- User research
- Journey mapping
- Usability
- Accessibility
Design
- Interaction design (UX) ›
- Interface design (UI) ›
- Wireframe
- Prototype
- Design system
Development
- Architecture
- Front-end & back-end development
- Custom APIs / integration
- Security