Building a brand that scales as fast as transactions on the blockchain

Challenge

Bitoken is the hyper scalable blockchain. Its unique architecture can handle millions of transactions per second with extremely short settlement times. We were tasked with building a brand identity for Bitoken that would help it stand out prominently in the market.

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Our approach

• Clarity - Entering the competitive space, we wanted to make sure that the brand messaging would come through without unnecessary obstacles.
• Visual storytelling - We leveraged visual elements to help the brand communicate with its audience.
• Scale - Through high contrast graphics and typography , we set out to communicate the sense of scale key to the brand identity.

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Solution highlights

Working with the Bitoken team, we created a dynamic brand system that would easily grow with the brand.

Identity with clear messaging

Starting with the logomark, the Bitoken identity featured focused and streamlined visuals removing unnecessary elements that could become distractions.

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Showing over telling

Instead of only written words, the brand system offered visual cues and metaphors to help with brand storytelling.

Learn more about how we do everything

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Versatile expressions

The brand system allowed for dynamic visual expressions that could easily adapt to different environments and use cases. With visual basics defined, this flexibility enabled the brand system to scale easily without losing its essence.

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