Tacpoint Resources

When you think of urban city locations or large metropolitan areas, you probably think of large skyscrapers, various forms of public transportation as well as the hustle and bustle of everyday commuters. Most would describe these locations as “concrete jungles”, due to the implied chaos that comes when living in the big city. But the term “concrete farm” might be more appropriate in this case.

Last year Diet Coke had a brand overhaul when they broke away from their traditional branding and simplified the brand assets in hopes of attracting a younger consumer base. Along with the brand overhaul came a series of promotional TV spots letting millennials know that it’s now cool to drink Diet Coke.

We know the term ‘less is more’ and it is often used to express the view that a minimalist approach to design or aesthetic tends to be more effective or impactful. Smartphones have been leaning into this ideology since the early conception of cell phones (minus the 80’s ‘brick’ phones) and it seems that in the process phones are getting slimmer, smaller, lighter and sleeker.

Welcome designers, artists, visionaries, inquisitors and invisioners. We are Tacpoint Design and we (like most of you) find design inspiration from our ever-changing culture.

Analyzing user testing results, defining metrics, and answering frequently asked questions about user testing.

Explains what User Testing is, the types of User Testing, and how to get started.

Tips to enhance journey mapping and examples of customer journey mapping.

An introduction to what journey mapping is and how it can be used to improve customer experience.

An overview of fixing issues in Information Architecture and learning about roles within Information Architecture.

Learning about effective Information Architecture Principles and Design Processes.

Frequently asked questions about heuristic evaluation and information on when should it be used.