What makes a digital transformation effective? Although this may sound like a very ambiguous question it truly starts and ends with top level executives leading the charge and working together to steer the ship. In companies with multiple executives from various departments a Digital Transformation will have inherently different interests and focus.
All Hands On Deck
All of the top executives should be jointly responsible for the implementation of a new digital platform strategy. To thrive during a digital transformation, the CEO and COO together with the executives of IT, marketing, HR, and finance must truly form a “digital dream team”. Understanding the respective benefits of enterprise digital platforms for all parties involved can be the force that helps overcome departmental barriers.
Executives should focus on strategy and process for the whole organization. The idea is to be looking for new business opportunities and revenue streams in order to maintain a level of competitiveness. This is not so much about finding the “best” processes but defining the “right” practices. It is important that everyone remains successful in evolving the industry landscape. When implementing new products and service innovation to an organization it is vital that every member of the team understands the goal. There should be a clear understanding of where you have been, why you need to move in a new direction and how you are going to get there.
Although change may come with a certain amount of reservation for everyone involved, it is important to remember that change is a natural process in evolving your brand. Yesterdays tools are not always tomorrows solutions and rather than staying ahead of the curve you might want to consider forging a new path.
IDC the International Data Corporation for market and research has found that cultural resistance to change is the single most important barrier when implementing a digital transformation. Long story shot it is important for all top executives involved to drive the need and excitement for a transformation through out their department in order for a successful transition. Show your team today, what a new tomorrow will look like.