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What is modular content?

Let’s think about LEGO blocks. When you build a huge LEGO castle, you assemble the smallest blocks first and gradually construct them piece by piece until your castle is complete or whichever LEGO set you prefer, that is. Modular content works in a much similar way to how you would assemble LEGO sections.

Modular content is the process of assembling different types of modules and reassembling the content for different purposes or uses. Sometimes it is called content modularization, or simply content reuse. Since modular content divides the smallest modules such as title, image, even single sentences, content creators create each module separately for the entire structure and can assemble those blocks in multiple ways, for multiple channels, different targets, and different regions. 

Why does modular content matter for B2B SaaS content marketing?

Modular content can increase the efficiency of content creation. The creator doesn’t have to create several versions multiple times. Instead, creating and assembling each module can be done in several different versions of content. This feature can simplify every step of content creation, especially for those who need to create multiple content various for customer needs. Also, modular content can help internal collaboration. It is easy to handle centralized repositories and reduce time to find an error or outdated content, and easily modify and update new modules without a long process of internal collaboration.

What are the benefits of modular content for B2B SaaS content marketing?

Since marketing strategies have been moving towards personalization and localization, more pressure has been placed towards elaborate content marketing. This is especially important for Saas content marketing, several different customers need to be based on the target audience. Modular content increases productivity, and can help marketers in reducing time in order to create multiple content for each specific customer's needs, reusing modules like images, text, logo, and so on. In addition, modular content can help brand consistency and keep the content in one direction using brand guidelines. Every module follows brand guidelines and includes color, text, font, image, and the creator only assembles these modules, so it is easy to keep brand consistency with modular content. 

Modular content in an interactive product demo 

A demo is the most effective way for customers to experience content, such as an interactive product demo, click-through product demo. Product demos need to be customized for each target audience, especially products like SaaSs which have varieties and different usages for different customers. However, it is time-consuming to recreate product demos for each prospect and not easy to create different content for sales and product marketing. Modular content systems increase efficiency for both product marketing and sales teams in the product demo.

Telling the right story and having related content are the key components for a successful product demo. Product marketers and sales operation teams can optimize their sales demo or marketing content with an interactive demo that has modular content features. Learn more about Tacpoint Product Demos and discover how your team can increase efficiency with modular content.

Sources

  1. B2B customers would like to know the product by themselves without a salesperson

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