Artificial intelligence is transforming the real estate industry from sales to building management.
Virtual assistants show properties to potential renters and buyers; some hotels are experimenting with humanoids at their front desks; AI tools help with property research and valuation; AI solutions staff buildings more efficiently, meeting customers only when and where they need assistance rather than maintaining staff on-site for fixed hours every day.
Luxury Presence has unveiled a new artificial intelligence (AI) tool designed to automate digital marketing for real estate agents.The system called the “AutonomousAI Marketing Team” includes four AI-powered specialists that independently manage tasks such as lead nurturing, SEO optimization, content creation and digital advertising.The company said the tool is built on a proprietary system called Presence AI, which uses real-time MLS data and behavioral insights from over 60 million annual website visitors.
It aims to reduce the need for agents to manage their own marketing or hire external staff.
Mastering every part of the job to sell homes is an immense challenge. So, they’ve developed theseAI Marketing Specialists to serve as a personal marketing team without human overhead because we know even the best real estate agents are not necessarily marketing experts.
The tool include
- AI Lead Nurture Specialist, which engages online leads immediately and passes them to agents when they’re ready for follow-up.
- AI SEO Specialist, which adjusts listing and blog content to improve search engine performance.
- AI Ads Specialist, which manages digital campaigns in real-time, aiming to increase ROI.
- AI Blog Specialist, which creates localized content to boost brand presence.
Each function operates independently and updates agents through a dashboard where agents can review, approve or reject changes. During beta testing, the tool achieved a 99.51% acceptance rate for its automated actions, according to the company.
Luxury Presence plans to add additional AI tools, including a Social Media Specialist that will generate brand-aligned content. The company said AI SEO and Blog Specialists will be included in its “Brand” subscription tier, with the Ads and LeadNurture tools included in the “Leads Pro” tier.
While there are still consider able uncertainties about the future impact of AI, the full range of its rapidly expanding capabilities and how these capabilities will be assimilated into specific industry sectors. It is crucial for real estate investors, developers and marketers to stay informed and strategic, considering how to leverage the power of AI to support your business objectives and how to do it in a responsible and ethical way.
Understanding how artificial intelligence will impact your business and creating a test and implementation strategy will be key to mitigating risk and harnessing the potential for growth.
Read more about: Artificial Intelligence & Machine Learning.
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