Communicate Your Brand & Design to Scale

communicate brand & scale

How-to | Digital Transformation

Your brand goes beyond logos, type, and colors. More than ever, user experience has become a crucial part of your brand.

The user experience directly shows what your brand cares about.

Unlike ads, the user experience of your digital systems offer your brand a great chance to interact with people – your staff, your customers, or even your followers. While helping them accomplish tasks, the user experience directly shows what your brand cares about.

If your brand is about decluttering, your experience can be designed with streamlined workflows with minimal UI distractions. Or if your brand values inclusion, the application can be designed with accessibility features in place.

As your business grows, so should your enterprise applications.

Approach design form a holistic and dynamic view.

From information architecture to user interface, the design of your digital system needs to be able to handle the increasing amount of information and interactions. To foster positive growth, align all project team members, and avoid causing headaches, it is important to approach design from a holistic and dynamic view where design systems are created as design progresses.

The design system can include various UI components, such as colors, type systems, input fields, and buttons, etc. It is also a good idea to define some common UX patterns and behaviors. That way the design team can quickly address new features or edit existing ones with inherent consistency.


Learn more best practices and get more tips on Digital Transformation for your business with our Digital Transformation Field Guide

Interested in getting more of The Point? Sign up and stay in the loop.


When the water is rough, ride the waves with a solid Fin.